WELCOME. Thanks
to the Aero Club, Jim Bennett…
Open comments: 1969:
Moon Landing; First Flight of Concorde; Birth of Airbus and my first job
in Aerospace
Flight planning through the recession: A Manufacturer’s
Perspective
1. The industry
-
economic recession
-
credit markets
-
housing and real estate problems
-
unemployment growth
-
and now the H1N1 Virus
Not surprising our customer airlines are in
difficulty
2. So how does Airbus approach this situation?
Airbus’ situation is not dissimilar to the US
airline industry. We started taking
action long before the recession; we are finding ways to manage our way through
it.
Now although many commentators and the industry’s
share prices would have us believe otherwise, we are not the only ones who see
it that way. Just last week Joe Anselmo
of Aviation Week wrote on the subject explaining why “measured against other
sectors like banking, automotive, construction, hospitality, Aerospace and
Defense is the picture of good health”.
Why would we be perceived as “A Picture of Good
Health?”
In fact, I want to suggest it’s because we are
getting smarter at managing this stuff… How is that?
A) First of all because of “experience”. This is not first down turn we are managing
(my own experience is 4 of these things).
-
end seventies/early eighties (oil crisis)
-
early nineties (Gulf crisis)
-
9/11
-
And now this recession
B) And we
know the industry’s economic cycles tend to follow a rudimentary pattern. This
provides some important indicators to help us gauge, - and so manage for - the
pace and timing of the turn around. What
we look for is:
1.
Economic recovery, because GDP is the key variable for passenger traffic growth
2. As
recovery takes root there is normally a return in traffic growth and load
factors.
3. If
this holds we should then start to see improving airline yields and eventually
airline profitability. That’s where we
would expect to start seeing some more activity on our order books
So the
first thing we look at (in managing our way through this) is the macro, global
economic data, and forecasts. We think
we have a good idea of when the GDP will start an upswing, when it will become
positive, and where it will happen first.
C. Like the US airlines (following the rise in
fuel prices), Airbus already had put in place a huge restructuring program (including a large cost savings plan) in
2007, called Power8. For example, this called for a reduction in
manpower of 10,000 staff. As a result,
Airbus was already better prepared to go into a downturn. If we had not had
Power8 on the way, we would have had to invent it now.
D. We focus on maintaining our backlog and if necessary, partnering with our
customers to come through the crisis together. Our global backlog is over
3500 aircraft with (at the end of Q1), a consolidated order book value of
around 365 billion euros. This represents about 7 years of production.
This
backlog, built up during the period 2005-2008, represents a pillar of strength
that we have never had previously as we manage through a crisis like this
E. Another strength of the backlog is its
geographic diversity. We have over 50%
of our backlog and almost 50% of our current deliveries) to developing regions
of the world like China, Asia, Mid-East, Africa and Latin America – regions
where traffic has maintained some growth, and in cases like China, is
recovering quickly.
F. In the last downturn (2000-2004) we saw
around 3% of total backlog lost. This is
much less than people assume. It’s about
the same this time around. We actually
lose very few orders.
G. Now, we do see requests for deferrals. But we also see requests to advance
deliveries for those that want to take new, more efficient aircraft earlier.
All that is part of managing the order book. Our sales teams help by making an
enormous effort to be close to the customers and check with them regarding how
to proceed in each individual situation. By the way, this process also means
that the “quality” of our near term deliveries is improving.
H. Another tool, learned from experience, is
that to give us forward visibility, we have a “watch tower” process this combines teams from different business
areas and that follow the delivery program on a bi-weekly basis, with a 6-month
look ahead, including the financing situation of each delivery.
I. I will be honest, that just like our airline
customers, we do sometimes “overbook” since we know – experience tells us –
some of our orders will fall out or get deferred. Actually, we are getting quite good at
managing this bit.
J. What we see is that a vast majority of airlines still want to take delivery of younger more
efficient aircraft that will help to increase profitability. However the credit market is still not fully functioning as they should and
banks remain strangely reticent when it comes to financing the most mobile
internationally regulated and recognized asset that exists.
So we are working hard to increase the financing
with the support of export credit agencies (40 % this year, likely the same
next year). And in very specific cases we also can provide backstop
financing.
K. On the production
side, even with the huge backlog we have, we are reducing our production rates for the SA from 36 to 34 (instead
of ramping up to 40) and keeping our
long range at 8.5 instead of going up to 10 or higher. This is a delicate
balance. On the one hand we need to have
the flexibility in production. On the
other hand we must maintain production to protect our employees and suppliers,
as we need their knowledge, resources and skills when the upturn comes. We
have to very carefully manage our supply
chain and have a very open and direct communication with our suppliers and
partners. To be clear: we are not
leading anyone down a wrong path when it comes to our planned production
output. If we say we need the parts, we need them. We cannot afford to be planning to build and
sell “X” aircraft next year is our suppliers don’t work at the same rate.
So that’s a quick look at how we are managing the
immediate crisis…but that’s only part of the flight plan.
3. Outlook
4. Conclusion
To conclude, I hope I have been able to convince
you that, contrary to some industry commentators, and even some customers,
Airbus does know what it’s doing. This
is the most serious crisis our industry has ever faced. But for reasons we have covered here today, I
want to suggest that we are doing a reasonable job so far (I hate to tempt
fate) of managing our way through the immediate challenges. At the same time we are maintaining our
longer-term drive to develop better, more fuel efficient and environmentally
friendly airplanes. A famous Dutch
phrase says “After rain comes sunshine but in the meanwhile we need the
umbrella”…. We have the umbrella and are working hard to stay dry so as to be
ready when the sun comes out.
Thank you!